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Providing thought provoking information and resources for Ranchers that have a desire to be Responsible, Adaptive, and Profitable. From cows, to land, to people, and technology... issues every ranch deals with. Hosted by Justin Mills, a 4th generation Wyoming Rancher. A production of Working Ranch Magazine.
Episodes
Saturday Feb 10, 2024
Ep 155: Do WE really know what THEY want? w/ Lamar Steiger
Saturday Feb 10, 2024
Saturday Feb 10, 2024
Lamar Steiger returns as a guest in his role both as a rancher and a consultant to beef retailers as we discuss the value in knowing and understanding more about the end user of our product, we call Beef. We’ll also get an update on the Walmart Beef Supply Chain... and while we’re on the topic of Beef Supply Chain, let's talk vertical integration. Do WE really understand what the customer wants, or are we wanting… what We want?
#workingranchmagazine #workingranchnation #justinmills.wyocowboy #ranchlife #ranching #dayweather #weather #agweather #beef #cows #livestock #cattle #Gelbvieh #DiamondV #walmart #BeefSupplyChain #VerticalIntegration #BeefConsumer
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